Entries by Babel Interactive (10)
3G data cards: a case study in lead generation.
Tom Church, Marketing Director for Babel Interactive Ltd. talks data cards. Good lead generation is essentially a two-fold strategy, including elements of the most basic of all marketing models: that of the marketing push effect, and also that of the marketing pull effect. The former, of course, depends on putting the product in front of the customer, whereas the latter ensures the customer comes to you.
Babel Interactive
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PrintField Service Management: keyword intense URLs, and Search Engine Submission.
When Field Service Management set up as the sole UK supplier of Metrix Software, they wanted a simple site which was easy to navigate and easy to maintain, and, as importantly, easy for the search engines to index. They gave Babel Interactive this brief; and the following article details the search engine submission tactics used and the effects of having a keyword-sensitive domain name. Field Service Management (www.FieldServiceManagement.co.uk) is a new company that appreciated the importance of optimising their site ...
Are you a water softener or a water conditioner? Perhaps a limescale descaler?
Identifying keywords to gear your site in optimization is an extremely important point – one that is often overlooked its proper due by clients. Tom Church, Marketing Manager for Babel Interactive, explains, using examples from Scale Manager 2, the water softener alternative: Too many marketers in the optimization industry are willing to use gut instinct in anticipating their client’s keywords rather than sound research. But a simple process exists to ensure your keyword validity.
Online marketing and the importance of SEO and CPC for PR.
Abraham Lincoln once remarked: ‘With public opinion on its side, nothing can fail. With public opinion against it, nothing can succeed,’ and, testament to the genius of that particular speaker or perhaps to the unchanging frailties of mankind over the last century and a half, that saying still holds true, and because of it the role of PR has now become so ingrained in our society that the chief consumers of this brand of marketing is no longer the corporate sector, but rather that of the government.
Online DIY? It’s not so easy!
With every holiday weekend the television channels are plagued by a rash of commercials advertising home furniture and DIY store sales, and, I expect just as frequently, the good lady of the household rolls her eyes when contemplating, perhaps fearfully, what damage her beloved spouse will do this time.