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<!--Generated by Squarespace Site Server v4.1.2 (http://www.squarespace.com/) on Sat, 10 May 2008 23:04:59 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Babel Interactive Articles</title><link>http://www.babelinteractive.com/babel-interactive-articles/</link><description></description><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v4.1.2 (http://www.squarespace.com/)</generator><item><title>3G data cards: a case study in lead generation.</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 14:07:52 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/3g-data-cards-a-case-study-in-lead-generation.html</link><guid isPermaLink="false">135254:1222436:1006063</guid><description><![CDATA[Tom Church, Marketing Director for Babel Interactive Ltd. talks data cards. 

Good lead generation is essentially a two-fold strategy, including elements of the most basic of all marketing models: that of the marketing push effect, and also that of the marketing pull effect. The former, of course, depends on putting the product in front of the customer, whereas the latter ensures the customer comes to you.]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1006063.xml</wfw:commentRss></item><item><title>Field Service Management: keyword intense URLs, and Search Engine Submission.</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 14:05:04 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/field-service-management-keyword-intense-urls-and-search-engine-submission.html</link><guid isPermaLink="false">135254:1222436:1006054</guid><description><![CDATA[When Field Service Management set up as the sole UK supplier of Metrix Software, they wanted a simple site which was easy to navigate and easy to maintain, and, as importantly, easy for the search engines to index. They gave Babel Interactive this brief; and the following article details the search engine submission tactics used and the effects of having a keyword-sensitive domain name.

Field Service Management (www.FieldServiceManagement.co.uk) is a new company that appreciated the importance of optimising their site ...]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1006054.xml</wfw:commentRss></item><item><title>Are you a water softener or a water conditioner? Perhaps a limescale descaler?</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 13:56:43 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/are-you-a-water-softener-or-a-water-conditioner-perhaps-a-limescale-descaler.html</link><guid isPermaLink="false">135254:1222436:1006039</guid><description><![CDATA[Identifying keywords to gear your site in optimization is an extremely important point – one that is often overlooked its proper due by clients. Tom Church, Marketing Manager for Babel Interactive, explains, using examples from Scale Manager 2, the water softener alternative:

Too many marketers in the optimization industry are willing to use gut instinct in anticipating their client’s keywords rather than sound research. But a simple process exists to ensure your keyword validity.]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1006039.xml</wfw:commentRss></item><item><title>Online marketing and the importance of SEO and CPC for PR.</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 11:22:08 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/online-marketing-and-the-importance-of-seo-and-cpc-for-pr.html</link><guid isPermaLink="false">135254:1222436:1005798</guid><description><![CDATA[Abraham Lincoln once remarked: ‘With public opinion on its side, nothing can fail. With public opinion against it, nothing can succeed,’ and, testament to the genius of that particular speaker or perhaps to the unchanging frailties of mankind over the last century and a half, that saying still holds true, and because of it the role of PR has now become so ingrained in our society that the chief consumers of this brand of marketing is no longer the corporate sector, but rather that of the government.]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1005798.xml</wfw:commentRss></item><item><title>Online DIY? It’s not so easy!</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 11:20:19 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/online-diy-its-not-so-easy.html</link><guid isPermaLink="false">135254:1222436:1005797</guid><description><![CDATA[With every holiday weekend the television channels are plagued by a rash of commercials advertising home furniture and DIY store sales, and, I expect just as frequently, the good lady of the household rolls her eyes when contemplating, perhaps fearfully, what damage her beloved spouse will do this time.]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1005797.xml</wfw:commentRss></item><item><title>Direct Marketing – why the long face?</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 11:18:35 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/direct-marketing-why-the-long-face.html</link><guid isPermaLink="false">135254:1222436:1005794</guid><description><![CDATA[Direct marketing is not a job description that is likely to make you many friends at a dinner party – often I am greeted at best by a pondering frown, at worst by expletives that indicate fellow guests general discontentment at believing me to be the sole architect behind every single item of junk mail that they have ever received.]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1005794.xml</wfw:commentRss></item><item><title>How to be top! The importance of ranking high in search engines.</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 11:10:36 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/how-to-be-top-the-importance-of-ranking-high-in-search-engines.html</link><guid isPermaLink="false">135254:1222436:1005788</guid><description><![CDATA[Every responsible parent likes to set a good example, and to do so they employ a varied number of suitable sayings, one of which is “that all good things come to those who wait!” If I had a penny for every time my parents had parried a request of mine as a child my bank balance would probably be comparable to that of Bill Gates. Although this virtuous truth is applicable to one’s own behaviour...]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1005788.xml</wfw:commentRss></item><item><title>Best Practice in the Search engine optimisation industry?</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 11:07:20 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/best-practice-in-the-search-engine-optimisation-industry.html</link><guid isPermaLink="false">135254:1222436:1005782</guid><description><![CDATA[The Internet, with all its latent ability and promise for marketers, has taken a long time to catch on. Some people will disagree, they will say that they were wise to wait for the first bubble to pop in the late 90s, and, depending on what you want from the Internet, they might be correct. However, nearly a decade further on, and online advertising and promotions are still regarded as having ‘something of the Pioneer about them.’]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1005782.xml</wfw:commentRss></item><item><title>Search Engine Optimisation - it's all in the links !</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 11:05:19 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/search-engine-optimisation-its-all-in-the-links-.html</link><guid isPermaLink="false">135254:1222436:1005780</guid><description><![CDATA[The web is in a permanent state of change and evolution. What worked last year will not work this year. This is a maxim of absolute certainty when dealing with web site optimisation, and it can lead to certain embarrassing moments: clients of ours often mumble discreetly about the enormous importance of meta tags – and each time their faces turn to the ground like a chastised child when I gently inform them that the meta tag is quite dead.]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1005780.xml</wfw:commentRss></item><item><title>"Make the Punishment fit the crime" - Spamming Vs. Spyware</title><dc:creator>Babel Interactive</dc:creator><pubDate>Thu, 12 Apr 2007 11:02:12 +0000</pubDate><link>http://www.babelinteractive.com/babel-interactive-articles/2007/4/12/make-the-punishment-fit-the-crime-spamming-vs-spyware.html</link><guid isPermaLink="false">135254:1222436:1005779</guid><description><![CDATA[With an election scant months away, accusations of all kinds are ricocheting from one side of the political street to the other – and one of those most commonly deployed, amid claim and counter-claim, is of how the criminal justice system is in complete disarray, or, if you listen to the other side, of how it was worse off when the other lot was in charge.]]></description><wfw:commentRss>http://www.babelinteractive.com/babel-interactive-articles/rss-comments-entry-1005779.xml</wfw:commentRss></item></channel></rss>