Babel Interactive Ltd. has launched their latest lead generation site for the B2B industry. The site, focusing on debt collection for commercial clients, was launched on the 04th May 2007 in response to a number of requests from existing clients within the debt recovery industry.

"It's always exciting when setting up new sites with the intention of optimising them for the natural listings in the search engines!" remarked Tom Church, Marketing Manager of Babel Interactive. "Obviously it will take several weeks before we see how our initial efforts are received, but we are confident that we know where to focus our efforts!"

DS Factors, a family-run company based in Spalding in Lincolnshire that deals in agricultural tyres and tractor wheels, approached Babel Interactive with the aim to improve their natural search listings across all the major search engines for the company website www.dsfactors.co.uk.

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My company’s revenue is highly dependent on managing cost-per-click (CCP) campaigns for multiple SMEs, and as such, the problem with CCP fraud is one that we take with the utmost seriousness....

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