Entries by Babel Interactive (9)
Online retail almost doubles to hit record high
LONDON - Online shopping sales have exceeded £4bn a month for the first time, up 80% on last year, with sales for last month up £1.86bn on July 2006. The highest sales growth was in electrical goods, with sales 102% higher than the previous year, according to the IMRG Index, which records UK online retail sales. July's 80% year-on-year growth is in stark contrast with the average of the preceding 12 months, of just 36%.
Babel Interactive
PrintPositive signs for the Ad Industry in Bellweather
LONDON - The latest Bellwether report has recorded the strongest upward revision of marketing budgets since 2004 on the back of growing business confidence. The Institute of Practitioners in Advertising report said the Q2 report found the growth of marketing spend in the second quarter has accelerated, suggesting it may be even higher than first budgeted for at the start of the year.
Digital agency profits overtake traditional for first time
by Hayley Pinkerfield Revolution UK 16-Jul-07, 11:30 LONDON - Profit margins at digital agencies have overtaken those at traditional advertising agencies for the first time, as internet marketing dominates the industry. Average operating profits at digital agencies have risen to 11 per cent from 8.6 per cent in March. Typical margins at traditional agencies are currently 10.1 per cent (source: Willott Kingston Smith’s quarterly Marketing Monitor report).
UK internet advertising to hit £4.5bn in 2011
by Jacquie Bowser Brand Republic 21-Jun-07, 10:15 LONDON - Internet advertising in the UK will increase to £4.5bn and account for nearly 30% of all UK advertising in 2011, according to a PricewaterhouseCoopers report released today. Globally, the internet will remain the fastest growing advertising medium, with a projected 18.3% annual growth to $73bn (£37bn) in 2011. The report also suggests the internet, TV distribution and video games will be the fastest-growing segments of the global entertainment and media industry.
Online market value to double by 2011
by Hayley Pinkerfield Revolution UK 13-Jun-07, 12:00 LONDON - Online market value is set to soar to £28 billion by 2011, to form 10.9% of all retail sales, new research claims. Verdict Research has predicted that market value will leap from today’s £13.8 billion, making the case for retailers to be online.