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What happens when you use your digital marketing skills for evil?
Have you any experience of marketing techniques being used to frustrate you, such as claiming compensation for a delayed flight? Grrr!
Tom Church
Jul 6, 20246 min read


Email Marketing vs Social Media: What should you spend your time on for best returns?
What offers the best marketing ROI? Email marketing or social media? The stats indicate email.
Tom Church
Jun 20, 20244 min read


Marketing iteration: The secret compound power of Conversion Rate Optimisation (CRO) throughout your funnel. (Part 1 of our 'Digital Marketing Diary' series).
Small changes can equal big revenue wins as we find out in the first of our series on 'A day in the life of a Worcester digital marketing...
Tom Church
Apr 7, 20249 min read


Should we all start committing hate crimes to paralyse an outrageous and ill-thought out law? A warning from history says YES!
I write this on Easter Sunday, 2024, 31st March. Tomorrow is April Fool’s Day, and the new Scottish Hate Law comes into being at midnight...
Tom Church
Apr 1, 20248 min read


Are you ready for the Great Cookie wipeout at the end of 2024? Babel Interactive explores what this means for businesses and how you can prepare - it might not be as bad as you fear!
We live in an age of sugar excess! From those God-awful energy drinks (why does anyone actually drink these things?), to supermarket...
Tom Church
Mar 30, 20247 min read


Will AI kill SEO? My predictions for SEO over the next 12 months.
I optimised my first site way back in 2005 - a single article and link got it to rank No. 1 on Google for a niche but actually valuable...
Tom Church
Mar 21, 20247 min read
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