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Marketing iteration: The secret compound power of Conversion Rate Optimisation (CRO) throughout your funnel. (Part 1 of our 'Digital Marketing Diary' series).

Tom Church

Apr 7
9 min

Marketing iteration: The secret compound power of Conversion Rate Optimisation (CRO) throughout your funnel. (Part 1 of our 'Digital Marketing Diary' series).

Small changes can equal big revenue wins as we find out in the first of our series on 'A day in the life of a Worcester digital marketing...

Should we all start committing hate crimes to paralyse an outrageous and ill-thought out law? A warning from history says YES!

Tom Church

Apr 1
8 min

Marketing culture

Should we all start committing hate crimes to paralyse an outrageous and ill-thought out law? A warning from history says YES!

I write this on Easter Sunday, 2024, 31st March. Tomorrow is April Fool’s Day, and the new Scottish Hate Law comes into being at midnight...

Are you ready for the Great Cookie wipeout at the end of 2024? Babel Interactive explores what this means for businesses and how you can prepare - it might not be as bad as you fear!

Tom Church

Mar 30
7 min

Google

Are you ready for the Great Cookie wipeout at the end of 2024? Babel Interactive explores what this means for businesses and how you can prepare - it might not be as bad as you fear!

We live in an age of sugar excess! From those God-awful energy drinks (why does anyone actually drink these things?), to supermarket...

Will AI kill SEO? My predictions for SEO over the next 12 months.

Tom Church

Mar 21
7 min

SEO

Will AI kill SEO? My predictions for SEO over the next 12 months.

I optimised my first site way back in 2005 - a single article and link got it to rank No. 1 on Google for a niche but actually valuable...

What is the EU’s AI Act and how will it change how AI is used in marketing?

Tom Church

Mar 19
6 min

Marketing culture

What is the EU’s AI Act and how will it change how AI is used in marketing?

AI is a powerful tool. There is no getting away from it, and in a world where every chancer calling themselves a venture capitalist is...

A Worcester Digital Marketing Agency navigates the world of AI and search engines responses.

Tom Church

Mar 17
7 min

SEO

A Worcester Digital Marketing Agency navigates the world of AI and search engines responses.

The digital marketing industry is an industry in total upheaval. The established Titans, those platforms on which a great many of us have...

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